Founded by three friends with a common goal
Back in 2013 professional snowboarders Eero Ettala and Fredu Sirviö, together with professional photographer Arto Ekman wrapped their heads around a common problem. As professional athletes Eero and Fredu had been traveling the world for the past 10 years, filming for the biggest snowboard video productions and using their smartphones to take videos and photos, documenting and sharing these trips with their friends and fans.
As posts on Facebook and Instagram became first a daily, then hourly activity, they needed to get more out of their smartphone cameras. They wanted to enhance their mobile content to the level of what the professional photographers and filmmakers were doing.
This is where photographer Arto Ekman came in to the picture, and together they created the first Black Eye lens. Within a couple of months, the awareness of the product spread among different fields of lifestyle users, and the trio knew something big was about to happen.
Fast forward to 2021, Eye Caramba has built a product portfolio of over 25 SKU’s across multiple categories and with a range of global partners. Today we manufacture and sell lighting accessories designed for home studio usage, smartphone accessories such as lenses and cases as well as tripods and filming grips.
Quality, functionality, design and a universal approach are the core of all Eye Caramba products. Every product that we manufacture has been rigorously tested not only to meet customer expectations but also all global quality standards. We have worked together with our sourcing partners almost 10 years, which means we are well connected within the vast sourcing network in China.
Naturally, you don’t need to take our word for this, but our customers also agree.
Kodak Ring Light 10″
It is good quality lighting and the quality of the stand is good too. The product is as good as I was expecting it to be, I wish I had bought it sooner instead of trying other brands first.
Black Eye Macro
I use the Macro G4 with my iPhone 8+ phone case and it works amazing! The picture and build quality are really good for the price.
Black Eye Filming Grip
Great grip. Solid. Perfect tool when filming on the move. I use it with the macro lense and a cardioid mic. Great results for social media videos.
Total products sold
What is our business?
We create, manage and grow consumer electronics brands.
Eye Caramba’s products are available globally, on leading eCommerce platforms as well as in travel retail, consumer electronics, photography and mobile phone stores. Eye Caramba is the owner of the Black Eye -brand (www.blackeyelens.com) and holds a product license for Kodak mobile phone photography and video streaming products (www.kodakringlight.com).
We work with the best sourcing partners across Asia and our distribution networks range from Singapore to Seattle. We generally sell our products with a D2C model, but also work with selected top of the class wholesale partners.
Strong core team to support growth
Every successful company has a dream team behind it. We have built ours over the years and our core team has been through ups and downs. From exploring the complex Asian sourcing networks to going through countless partner and sales meetings, seeing COVID19 temporarily close our best selling channels just to see this volume and more move into online and ecommerce, it’s safe to say our core team has been cooked in all kinds of situations.
To maintain competitiveness and achieve growth our core team is constantly sparring with a wide range of external advisors, board members and investors.